Custom Publishing

Dedicated design system, tailored tech stack, editorial workflows, automated quality assurance — four pillars for your project.

Not every project fits into a WordPress box. Whether it is a corporate site, a directory, a magazine, or a fully custom platform — we build it from the ground up. And you keep the code.

Custom means we start with your project, not a template. Four pillars carry every custom build — a dedicated design system, the right technology stack, editorial workflows that fit your team, and automated quality processes. You get a site that does exactly what you need — nothing more, nothing less.

Sound like your project?

Every custom project starts with a conversation. We walk through your goals, your audience, and your timeline — no strings attached.

See how a project unfolds from briefing to launch

What a custom project includes

Design — Visual Identity

A dedicated design system with colors, fonts, components, and layouts — so page 1 and page 100 look like they belong together.

Technology — The Right Stack

WordPress, Hugo, Next.js, Astro, or static HTML — we pick the stack that fits your project. Performance and SEO architecture are built in from day one.

Content — Editorial Workflows

Editorial workflows tailored to your team. From research to briefing to publication — without friction.

Automation — Quality on Autopilot

Automated image optimization, deploy pipelines, metadata generation, and QA checks. Consistent quality without manual effort.

Your Code, Your Ownership

Code, design system, documentation — everything belongs to you. No vendor lock-in, no dependency.

Handover with Documentation

You receive technical documentation and onboarding so you can manage your site independently.

SEO from Day One

Structured data, internal linking, and clean URL architecture — built in from the start, not bolted on later.

What it costs

Hourly rates depend on whether your project is developed by our European team or our team in Pakistan. We recommend the right fit based on project requirements.

Small

Landing pages, single-purpose sites, portfolio builds, or blog setups with standard requirements.

10–20 hours
  • Design system (colors, fonts, layouts)
  • 1 technology stack
  • Responsive design
  • Basic SEO setup
  • Handover documentation
  • 30-day bug support
Most common

Medium

Multi-page sites, content platforms, or blogs with custom workflows and editorial features.

20–40 hours
  • Everything in Small
  • Custom components and templates
  • Editorial workflow setup
  • Extended SEO architecture
  • Automated image optimization
  • 2 feedback rounds

Large

Complex platforms, directories, multi-author setups, or projects with advanced integrations.

40–100 hours
  • Everything in Medium
  • Advanced custom functionality
  • API integrations
  • Multi-language setup
  • Automated deploy pipeline
  • Priority support

Post-launch maintenance (optional)

On demand — no subscription required

€25 /hour
  • Technical updates and security patches
  • Small adjustments and bug fixes
  • Monitoring and performance optimization
  • Priority support when you need it

Frequently Asked Questions

Do I own the code after the project?

Yes, fully. Code, design system, documentation — everything is handed over to you. You can develop the site further yourself or have another developer maintain it. No vendor lock-in.

What technology will be used?

That depends on your project. We work with WordPress, Next.js, Astro, and static HTML/CSS/JavaScript. In the initial conversation, we recommend the stack that best fits your goals, audience, and budget.

How long does a project like this take?

Typically 4 to 12 weeks, depending on scope. A straightforward corporate site is faster than a platform with custom workflows. We define the exact timeline after the briefing.

Why are there different hourly rates?

We have development teams in Europe and Pakistan. European development is ideal for projects that require close collaboration in your timezone. Our Pakistan team delivers the same quality at a lower rate, perfect for clearly scoped builds. We recommend the right fit based on your project.

What about maintenance after launch?

We offer optional maintenance on an hourly basis — no subscription, no minimum term. Or you maintain the site yourself. The documentation we deliver makes both possible.

What is the difference from the WordPress theme?

The WordPress theme is a finished product with a fixed architecture — quick to deploy, but within WordPress. Custom publishing is technology-agnostic and built entirely around your project. More freedom, more effort, different budget.

Ready for Your Next Project?

Whether it is a blog, a corporate website, or a custom platform – let's build it together. Professional, SEO-optimized, and tailored to your needs.

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