Operator

We build your publishing platform and run it – design, technology, content, and automation.

Most blogs run on "write, format, hope." Operator builds the system first – design, technology, content, automation – then everything flows efficiently through a standing pipeline.

Operator covers four core processes that together form your publishing system. Design is the foundation – images, typography, graphics, and layouts. We build a Visual Design System so every piece of content looks consistent from day one, without manual formatting. Technology is the infrastructure – HTML, CSS, JavaScript, Next.js, or WordPress. We build and maintain the platform your content lives on, including SEO architecture, performance optimization, and hosting. Content is what your audience sees – text, images, videos, and distribution across platforms like LinkedIn, Instagram, TikTok, or your own website. We handle the full pipeline from research to publication. Automation is what keeps quality consistent – image optimization, deploy pipelines, metadata generation, QA checks, and cross-platform distribution. Every repeatable task is automated so the team can focus on creative work.

Sound like your project?

Every Operator engagement starts with a conversation. We walk through your goals, your content volume, and the right scope – no strings attached.

See how a project unfolds from briefing to launch

Four pillars of your publishing system

Visual Design System

A dedicated design system for your blog – colors, fonts, components, and layouts as reusable building blocks that keep every page consistent.

Technology Stack

The platform your content lives on – HTML, CSS, JavaScript, Next.js, or WordPress – including SEO architecture, performance optimization, and hosting. Built and maintained by us.

Content Pipeline

From research to briefing to publication – editorial workflows tailored to your team, without friction or reformatting.

Automation Pipeline

Image optimization, deploy pipelines, metadata generation, QA checks, and cross-platform distribution – every repeatable task runs automatically.

What you get

Visual Design System Colors, fonts, components, and layouts – documented and reusable across all your content.
Technology Stack Your publishing platform – built, deployed, and maintained. Including SEO architecture and performance optimization.
Content Pipeline Editorial workflows from research to publication – tailored to your team and your platforms.
Automation Pipeline Automated image optimization, deploy pipelines, QA checks, and cross-platform distribution.

What it costs

Monthly retainer. Content and automation are billed hourly within the retainer scope. Setup fee for the initial build quoted separately.

Small

Start-ups, solopreneurs, and bloggers with a focused content pipeline.

from €500 / month

  • Visual Design System
  • 1 technology stack
  • Content pipeline (limited scope)
  • Basic automation
  • Monthly reporting

Enterprise

Large organizations with complex content operations and multiple teams.

from €5,000 / month

  • Everything in Medium
  • Multiple technology stacks
  • Custom integrations and APIs
  • Priority support
  • Dedicated engineering capacity

Content & Automation — Hourly billing

Work within your retainer is billed by the hour. Rates depend on team and project scope.

on request
  • Research and editorial workflows
  • Content production and formatting
  • Automation setup and maintenance
  • Cross-platform distribution

Frequently Asked Questions

What is included in the monthly retainer?

The retainer covers the full Operator scope – design system, technology stack, content pipeline, and automation. Content and automation work is billed hourly within your retainer. The exact scope depends on your tier and project.

Who is Operator for?

For bloggers and businesses that publish content regularly and need a professional publishing system – not just someone who formats posts.

What technologies do you work with?

We work with HTML, JavaScript, CSS, Next.js, and WordPress. We choose the right technology for your project based on your goals, audience, and content workflow.

Can I cancel at any time?

After the first year, you can cancel with 30 days notice. Everything we build belongs to you – design system, codebase, documentation. You receive complete handover documentation.

What is the difference from Custom Publishing?

Custom Publishing is a one-time project – we build your platform and hand it over. Operator is an ongoing service where we build the platform and run it for you, including design, technology, content, and automation.

Ready for Your Next Project?

Whether it is a blog, a corporate website, or a custom platform – let's build it together. Professional, SEO-optimized, and tailored to your needs.

Start Your Project